Hockey Canada - Hockey Is Hers
The Problem: Weeks after the CWHL’s unfortunate collapse, the steward of Canada’s favourite game found itself needing to quickly develop an advocacy effort that would generate nationwide support for women’s hockey.
The Work: Hockey Is Hers. An advocacy campaign designed to remind us that Canada’s game belongs to all Canadians. Not just the boys.
Earned media on campaign. Creative starts at 0:38 and plays to 2:40.