McCain - Small Steps 

The Problem: McCain wanted to raise awareness and build support for early childhood education. The only issue is that the lifelong benefits ECE grants the children it reaches go far beyond what a PowerPoint slide of statistics could ever articulate. McCain needed some language to communicate what their numbers couldn’t.

The Work: Small Steps: A case for support and presentation deck that Margaret McCain personally adopted for all of her speaking engagements on the subject. The deck was used at a number of high-profile charity dinners to show potential donors that the small steps really do add up – for both our children and our country.