University of Ottawa - Smart Money

The Problem: U of Ottawa’s business school was struggling to carve out a unique identity in a fiercely competitive marketplace. It lacked both the history and accolades to go head to head with the Ivey’s and Rottman’s of the world. In order to stand out, they needed to get creative.

The Work: Smart Money: A complete brand reset that positioned Telfer in a category of one in the business school market. Other business schools are where you learn business for the sake of better business practice, Telfer is where you go to learn business for the sake of a better Canada and a brighter future.