The Kidney Foundation - Meet Your Kidneys

The Problem: The Kidney Foundation needed a refresh. It also needed a lot more Canadians to start caring about kidney disease the way they care about other chronic illnesses like cancer. We set out to approach solving both challenges with one campaign. 

The Work: Meet Your Kidneys. A national TV campaign that caused Canadians to both reconsider their kidneys, and remember that what they don’t know, can hurt them.