Children’s Literacy Foundation - Your Words Are Their World (Spec)

The Problem: The Children’s Literacy Foundation needed to put itself on the map. A relatively new charity with a comparatively novel message – it needed to find a way to convince parents to read to their children during a time when the act was becoming less and less common.

The Work: Your Words Are Their World: A campaign built around one message: the creativity and colour of your child’s world depends on the words, ideas, and stories you feed them.