Ontario Dental Association - Back to Bite You

The Problem: Young people only book dentist appointments when something is noticeably and seriously wrong with their teeth. While this self-care strategy appears bulletproof, it prevents people from intercepting dental problems before they are noticeable - when they are less damaging to both your health and your wallet.

The Work: Back To Bite You. A digital video campaign all about bringing the consequence of the future right into the present. By personifying tooth pain and comedically depicting life with a dental problem – the campaign articulated why skipping dental appointments comes back to bite you in the long run.