Ontario Dental Association - Your Teeth Deserve Real Treatment

The Problem: General rule of thumb: pandemics are not great for dental offices. One of the many consequences of Covid-19 was widespread uneasiness around the idea of visiting a dentist in person. As a result, people across the province turned to DIY dental products that had the potential to do more harm than good.

The Work: Your Teeth Deserve Real Treatment. A digital video and OOH campaign centered around making Ontarians lose confidence in the online dental products they use as a substitute for professional dental care.