Joy Concept - The Golden Years

The Problem: The Joy Concept is an innovative approach to retirement that completely reimagines the fundamentals of what a nursing home should be. Whenever you’re trying to shake up an entire industry, you’re going to need to convince a lot of important people to back you.

The Work: The Golden Years: A case for support deck that brought emotion to the innovation, giving the concept the hook it needed to win over the hearts and minds of future investors.